![]() One of these guys was Andreas Bauhofer, operations manager for Style-X, a leading European automobile product provider who recently became the European distributors for Ironman 4x4 products.Īndreas highlighted that Australian aftermarket accessories are well-respected in Europe for their quality and reliability, and that’s why Style-X decided to become the European distributors. We spoke with some of the key personalities who were introducing Australian-made 4WD accessories and camp products to Europe. The expo also features organised travel talks from Europe’s well-known globetrotters, while off-road travel companies show off their most popular off-road expeditions.ĪUSTRALIAN products and brands were well-represented at the expo, and among the Australian exhibitors present at this year’s event were TJM, Ironman, Terrain Tamer, Similar to the Australian shows, this one incorporates custom-made off-road tracks, where visitors can drive a number of vehicles including trucks, quads and the latest 4WDs. With more than 250 exhibitors showcasing and selling 4WD accessories and camping products, you need a couple of days to see everything on display. The show focuses on all things 4WD, with cross-country vehicles of all shapes and sizes on display in the generous 110,000m² exhibition space. Late arrivals set up camp in shopping car parks, on the sides of roads and even in the middle of roundabouts. With Italian, Swiss, British, French, Swedish, German, Norwegian, Irish and a few Australian, South African, American, Brazilian and Mexican flags flying, this was a multinational 4WD gathering. THE show is held in the small town of Bad Kissingen, about 140km east of Frankfurt. With the barbecues burning, the beers flowing and the hum of banter amongst enthusiasts from all walks of life, we knew it was going to be a great couple of days. The sun was shining and everyone was smiling (nothing to do with the cheap German beer, of course). ![]() The campsite had a great atmosphere as the crowds settled in for three days of Overland and 4WD mania. We could have happily spent a couple of days checking out the huge variety of touring vehicles and camping set-ups.Īfter finding a space and setting up camp, it was time for a cold beer before taking a look around. With more than 2000 vehicles parked up, the campsite was pretty much a show by itself. ![]() However, finding a space to park the Land Rover at the campsite was a bit of a challenge, as it was full of every type of 4WD and overland vehicle imaginable – large trucks, smaller touring Unimogs, Jeeps, Land Rovers, Volkswagens, Toyotas, Suzukis, Fords and some weird-looking rigs that may well have been brewed up in Frankenstein’s laboratory. SIMILAR to the American expos – and unlike the Australian shows – the German event provides camping facilities. The 2016 show took place in May and was a huge success, with more than 55,000 visitors from all over the world descending on the small town of Bad Kissingen. The Abenteuer & Allrad Expo is an annual event now in its 18th year. However, having recently visited the Abenteuer & Allrad 4WD and Overland Expo in Germany, that claim is debatable. This pattern is not just occurring in the Southern Hemisphere either, with the well-established Overland Expo West, held in Arizona, USA, also getting bigger every year – according to its website it claims to be the biggest show of its kind in the world. OVER the past few years there’s been a surge in the number and size of 4WD/overland shows around the world, with the Sydney, Adelaide and Perth shows reporting an increasing number of attendees and exhibitors every year.
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